
熊猫美食荟
熊猫美食荟以熊猫这一全球熟悉的四川文化符号,连接多样地方美食和文旅消费。瞳创将亲和的熊猫形象转化为品牌入口,并通过统一图形、色彩与包装结构整合不同食品品类。设计兼顾游客伴手礼、家庭分享和线上传播,让文化符号不止负责吸引注意,也真正承担品类组织与品牌识别功能。
Panda Food Collection uses Sichuan’s globally recognized panda symbol to connect diverse regional foods with cultural tourism. ToCreate turned the friendly panda into a brand entry point and organized multiple food categories through a unified graphic, color, and packaging system. The design supports souvenirs, family sharing, and online communication while making the cultural icon work as a functional brand asset.
- ART DIRECTOR
- —
- DESIGNER
- —
- YEAR
- 2025
- CLIENT
- 熊猫美食荟





“超级文化符号不是贴上去就有效,只有进入品牌系统才真正开始工作。”
