
小黑茶·浓情系列
小黑茶浓情系列在母品牌年轻化基础上强化情感赠礼与分享场景。瞳创延续小黑茶的核心识别,同时通过更具温度的色彩、主题图形和礼盒开启体验区分系列层级。设计让子系列既不脱离母品牌,又能承接节庆、亲友表达与限定销售,为品牌提供可持续的主题化产品延展方式。
|The Xiao Hei Cha Affection Series extends the youthful master brand into emotional gifting and sharing occasions. ToCreate retained core brand assets while using warmer color, themed graphics, and a distinctive unboxing experience to define the sub-range. The system remains recognizably Xiao Hei Cha while supporting festivals, personal expression, and limited-edition sales.
- ART DIRECTOR
- —
- DESIGNER
- —
- YEAR
- 2025
- CLIENT
- 小黑茶·浓情系列


“系列延展不是另起炉灶,而是让同一个品牌在不同关系里说不同的话。”
