
秋葵咖啡
秋葵咖啡将特色农产品与咖啡化饮用体验结合,核心挑战是解释新品类并降低尝试门槛。瞳创从原料特征、冲饮方式和健康联想出发,以直观命名、清楚信息和现代视觉建立产品认知。包装既保留秋葵的自然属性,又借鉴咖啡消费的便捷与生活方式表达,让陌生产品更容易被理解和尝试。
Okra Coffee combines a distinctive agricultural ingredient with a coffee-style drinking experience. ToCreate addressed the unfamiliar category through intuitive naming, clear preparation and ingredient information, and a modern visual system. The packaging retains the natural character of okra while borrowing the convenience and lifestyle appeal of coffee, making the product easier to understand and try.
- ART DIRECTOR
- —
- DESIGNER
- —
- YEAR
- 2025
- CLIENT
- 秋葵咖啡

















“创新产品不怕陌生,怕的是包装没有给消费者一个尝试的台阶。”
