粮之髓

粮之髓是颜粉工坊打造的酸辣粉产品，以“四川味、四川胃”为风味立场。瞳创以川剧女花旦为核心形象，将四川方言、地方戏曲与麻辣食欲感融合为差异化包装资产。鲜明人物与系列版式提升货架和电商识别，让传统地域文化不再只是装饰，而成为消费者记住品牌、理解口味的直接线索。

Liang Zhi Sui is a hot-and-sour noodle product developed by Yanfen Workshop around the idea of “Sichuan flavor for Sichuan appetites.” ToCreate used a female Sichuan opera character as the central icon, combining local dialect, theatrical culture, and spicy appetite appeal. The character and series layout create strong shelf and e-commerce recognition, turning regional culture into a functional memory cue.