樱为李想项目主视觉

樱为李想

樱为李想高原苹果以产地生态、果品品质和礼赠需求为核心。瞳创借助富有情感和记忆点的品牌名称,建立自然、清新且具有礼物感的包装语言,并通过果品信息、产地线索与视觉主次的梳理,增强消费者对新鲜度和品质的判断。设计让高原苹果既保留农产品的真实感,也具备现代品牌的传播力。

Ying Wei Li Xiang Highland Apples are positioned around ecological origin, fruit quality, and gifting. ToCreate used an emotional, memorable name and a fresh, natural package language with a refined gifting feel. Clear hierarchy of product information and origin cues helps consumers assess freshness and quality, giving an agricultural product the communication power of a modern brand.

ART DIRECTOR
DESIGNER
YEAR
2025
CLIENT
樱为李想
樱为李想|项目设计展示 1|瞳创设计
樱为李想|项目设计展示 2|瞳创设计

“农产品品牌化,就是让消费者在尝到之前,先相信这片土地。”