德味传奇项目主视觉

德味传奇

德味传奇围绕四川地方风味与传统食品价值进行包装升级。瞳创梳理品牌、品类、口味和产品卖点的层级,以更统一的视觉系统提升系列识别,并用适度的地域文化元素建立风味联想。设计避免土特产包装常见的信息拥挤,让产品在商超、电商和礼赠渠道中更清晰、更现代,也更容易形成品牌记忆。

Dewei Legend upgrades the presentation of Sichuan specialty foods. ToCreate clarified the hierarchy of brand, category, flavor, and key benefits, using a consistent visual system and carefully selected regional cues to build taste association. By reducing the clutter common in local-specialty packaging, the range becomes clearer, more contemporary, and more memorable across retail, e-commerce, and gifting.

ART DIRECTOR
DESIGNER
YEAR
2025
CLIENT
德味传奇
德味传奇|项目设计展示 1|瞳创设计

“特产包装的趋势,不是更热闹,而是让地方性更准确、商品性更清楚。”