
疯味御厨·牛排
疯味御厨牛排以鲜明、富有戏剧性的名称切入家庭牛排与方便烹饪场景。瞳创围绕“有个性的大厨风味”塑造品牌角色,通过强记忆符号、醒目色彩、牛排食欲视觉与清晰烹饪信息建立统一识别。设计在货架和电商页面中快速传递牛排品质、风味和食用方式,让家庭消费者更容易理解、选择和烹饪。
Fengwei Yuchu Steak enters the convenient home-cooking market with a bold, theatrical name. ToCreate shaped a distinctive chef-driven personality through memorable symbols, vivid color, appetite-focused steak imagery, and clear cooking information. The package quickly communicates quality, flavor, and preparation across physical shelves and digital retail.
- ART DIRECTOR
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- DESIGNER
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- YEAR
- 2025
- CLIENT
- 疯味御厨·牛排





“当货架越来越像信息流,品牌需要的不是更大声,而是更有角色。”
