新三星

新三星项目聚焦传统品牌在新渠道、新消费者与新竞争环境中的识别升级。瞳创在保留既有名称资产的基础上，重新梳理标识、色彩、包装信息与系列规则，使品牌形象更统一、更现代，也更适合电商和线下零售。设计以“熟悉但焕新”为原则，降低老用户认知迁移成本，同时建立面向未来的视觉秩序。

New Sanxing focuses on renewing an established brand for new channels, consumers, and competitive conditions. ToCreate retained existing name equity while reorganizing the logo, color, packaging hierarchy, and range rules for a more unified and contemporary identity. The principle of “familiar yet renewed” reduces recognition friction for existing customers while creating a future-ready visual system.