宜面传说

宜面传说以地方饮食文化为内容基础，将一碗面的风味记忆转化为可传播的品牌故事。瞳创从名称、符号、包装与系列延展入手，突出地域特色、食欲感和产品识别，避免地方特产常见的视觉同质化。设计让消费者既能快速理解“是什么、哪里来、有什么特点”，也能感受到品牌背后的文化温度。

Yimian Legend turns local noodle culture into a shareable brand story. ToCreate developed the name, symbols, packaging, and range architecture to strengthen regional character, appetite appeal, and product recognition while avoiding the visual sameness common to local specialties. Consumers can quickly understand what the product is, where it comes from, and why it is distinctive.