
千天百味
千天百味以丰富、多样的日常风味为品牌联想,适合承载多品类、多口味食品体系。瞳创通过统一品牌符号、模块化版式与清晰口味编码,解决产品扩展时容易出现的识别分散问题。设计让每个单品保留自己的风味个性,同时共享稳定的品牌家族感,提升货架、电商与长期扩品效率。
Qiantian Baiwei evokes a rich variety of everyday flavors and is designed to support multiple food categories and tastes. ToCreate used a unified symbol, modular layouts, and clear flavor coding to prevent fragmentation as the portfolio expands. Each product retains its own taste personality while sharing a recognizable family system across retail and e-commerce.
- ART DIRECTOR
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- DESIGNER
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- YEAR
- 2026
- CLIENT
- 千天百味

“系列包装的聪明,不是让所有产品一样,而是让它们一看就是一家人。”
