
阿坝小王子
阿坝小王子以阿坝高原生态资源和亲切的人格化品牌为识别核心。瞳创将地域自然、产品品质与“小王子”的故事感结合,打造易记、易延展的包装视觉。设计既保留高原农特产品的真实与质朴,也提升其在现代零售、电商和旅游伴手礼场景中的辨识度,让产地优势转化为消费者能够理解的品牌价值。
Aba Little Prince is built on the ecological resources of the Aba Plateau and a friendly, personified brand character. ToCreate combined regional nature, product quality, and a story-driven “little prince” identity into memorable and scalable packaging. The design preserves the authenticity of highland specialties while improving recognition in modern retail, e-commerce, and travel gifting.
- ART DIRECTOR
- —
- DESIGNER
- —
- YEAR
- 2025
- CLIENT
- 阿坝小王子






“产地是事实,品牌要做的,是把事实变成值得记住的故事。”
